Solving complex analytical tasks for companies in healthcare and pharmaceutical industry
Our team delivers strategic consulting projects through detailed understanding of client’s challenges and shaping unique research methodologies.
Service
Examples of topics we address to provide valuable recommendations based on local and global best practices (including support in project management office):
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1How is it better to develop a product portfolio of medicines through organic and inorganic growth opportunities? What would be the product prioritization for further promotional activities?
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2How many medical representatives (FTEs) does the company need for the efficient promotional activities? What would be the best way to deploy medical representatives across various regions of Russia? Is it better to increase call frequency or coverage?
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3What are the options to optimize cooperation with pharmacy chains and wholesalers so that to achieve maximum return on investments (ROI calculation)?
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4What should be the proper market access and reimbursement strategy for a new product? What is the optimal product price assuming competitive environment and price elasticity effect?
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5What needs to be done to ensure the successful launch of a new product? What KPIs should the company establish to track the results? How to motivate the sales and marketing team to get the maximum results (e.g. bonus scheme)?
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6How to run a strategy session and brainstorm on growth opportunities with the team and bring the best ideas for further implementation?
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7How to establish a cross-functional cooperation between different structures in the same company? What are the areas for improvement and how to close it as efficiently and promptly as possible?
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8What will be the market forecast within the next 5 years? What are the key trends to be considered to shape the company's strategic objectives?
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9What is the current value of the company or product (due diligence)? What is the level of return on investment / payback? How much and how long does the company need to invest to achieve the required financial indicators?
Team
We work utilizing an extensive network of market experts and consultants in more than 20 countries; we leverage information from local and international databases, open sources and analytical tools.
For each project we shape a team of consultants with relevant competencies and expertise across the topics of our investigation / engagement.
As Partners, we take full responsibility for the outcome of our work to ensure high quality of deliverables with added value and meaningful recommendations.
KMP is the analytical partner for IQ Data (ex-IQVIA Solutions).
Partners
Anastasia
Anastasia is a key expert to establish and develop successful business management models of companies in healthcare and pharma industry.
The core expertise:- product portfolio management;
- market expansion, optimization and shaping new business strategies / models;
- launch excellence, cross-functional team cooperation;
- moderation of strategic sessions with C-level stakeholders;
- development of a roadmap for the successful implementation of strategic objectives.
Prior to Kruglova, Makarova and Partners (KMP), Anastasia worked at IQVIA Russia as CEO. In addition, Anastasia has experience in marketing and sales at two pharmaceutical companies (Merck Serono and Boehringer Ingelheim).
Anastasia received EMBA degree from Kingstone University of London and holds a certified diploma from Institute of Directors to work as an independent board director.
Olga
Olga is a key expert in strategic planning and business development for companies in healthcare and pharma industry.
The core expertise:- development of strategic plans and their implementation;
- search for new areas for business development and product portfolio expansion;
- strategies for organic and inorganic growth;
- business development of private clinics;
- realization of projects for government stakeholders (optimization of procurement process, strategy for development of clinical research, etc.).
Prior to Kruglova, Makarova and Partners, Olga worked as managing partner at IQVIA Russia & CIS and was responsible for business development in pharmaceutical and chemical companies (Novartis, Uralchem).
Olga graduated from Lomonosov Moscow State University with a degree in applied mathematics. Olga has diploma from Stockholm School of Economics (Business Academy) and Skolkovo (International Programs in Healthcare).